Break Up To Make Up

Splitsville

From the 1973 hit by the Philadelphia soul group The Stylistics.

Break up to make up, that’s all we do
First you love me then you hate me
That’s a game for fools

The New York Times reported Sunday that the pioneering relationship between Microsoft and NBC known as MSNBC.com is coming to an end.

The Times article does a good job of explaining the reasons, even though the reasons don’t really make much sense to me.

It is ironic, though, that so many media outlets followed MSNBC down this path as the way to the business model of the future, some very recently.

It was only 18 months ago that our own Arizona Republic merged online portal AZCentral.com with KPNX Channel 12 News:

Crowds flock to opening of 12 News studio

Given the decline of Republic mothership Gannett and the decline of the Republic itself, I wonder how the merger of the news teams and facilities has affected the bottom line.

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